Old Car Club
PR stunts for Old Car Club
PR strategy and execution is something that we do at the Gibbs studio. The Old Car Club was doing fine with its web copy and its blog, but they wanted to get more regional exposure for their brand.
So, after surveying the type of content that was out there about the Old Car Club, we set out to build a PR strategy that would boost visibility not just in their city, but in the state and across state lines even.
The result – our content was picked up by three major PR agencies and had a much wider reach than we even anticipated. The company received 3x more inquiries for their peak booking season that same year and 2x more inquiries the following year.